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Marketing That Matters: How Farfetch maintained its early-mover advantage in luxury ecommerce
Marketing Week
Gogle's Farfetch Partner?
Jessica crawford works for gogle as an intrustry managers. She has worked with farfetch since they launched in two thousand n eight years ago. They are both at once a world leading authority on luxury design, but really truly a cutting edged technology platform. Jessica's advice to brands looking to change the mentality of their organizations towards ditit generally? Well, i guess i'd probably offer two pieces of advices: Firstly, don't be afraid to test things and find way to organize your teams that makes experimentation easy.
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