Marketing That Matters: How Farfetch maintained its early-mover advantage in luxury ecommerce
The Marketing Week Podcast
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The Digital Blast in Luxury Fashion
The genieis out the box in terms of trading up those online purchases now, and i think that will continue. What we will also see moving forward is a confluence between online chopping and off line chopping. And what we're thinking about is how do our physical experiences become more personal digital? We've just opened a new brown's store in brook street, which is the sort of dramatization,. i suppose, of what we think the future of luxury retail will look like and feel like in a physical, bricks and mortar store.
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