Marketing That Matters: How Farfetch maintained its early-mover advantage in luxury ecommerce
The Marketing Week Podcast
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Luxury Retail - The Long and the Short
On line purchases still only represented about 23 % of the market. It's evident that there was friction point between the consumer being influenced on line and a sense of why they would buy on line. We had to understand how the sales funnel was operating within those countries with the play of the long as well as the short. So it wasn't just an obsession with the bottom of the funnel oll the sale, or commodifying the products. And what they fared back in their top three was, they're looking for quality. They're looking for design, aesthetic, and they're looking for fun and entertainment.
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