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Marketing That Matters: How Farfetch maintained its early-mover advantage in luxury ecommerce
Marketing Week
Luxury Fashion - How Do You Use Data to Drive Your Marketing Campaigns?
We are taking a different approach to how we use some of those traditional broad brand channels, and we are plugging more data understanding into that. We've used data as a glue that dovetails all of our marketing activity across the funnel, and importantly, links it altogether. As well as this is then an enrichment vi the data, trends from blocowsand categories that direct our decision making,. speed and volatility to that we're observing was the key revelation in the search side of what was coming through.
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