Marketing That Matters: How Farfetch maintained its early-mover advantage in luxury ecommerce
The Marketing Week Podcast
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Is There a Silver Bullet for Far Fetch?
Luxury fashion has gone through a big transformation over the last 12 months. But what we're seeing, i don't think, a new trans they were dynamics that were previously in existence ad have been turbo charged. On line penetration was growing, but it was growing prior to 20 20, at a glacial pace. That's partly because chinese luxury fashioned demand has been repatriated.
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