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Marketing That Matters: How Farfetch maintained its early-mover advantage in luxury ecommerce
Marketing Week
The Long and the Short
There wasa vacuum that was left in the market of so many businesses pulled back on their brand strategy. But wewere adimant that it was the right thing to do. So our focus continuously stayed the line about, how do we position ourselves within the market for that long term positioning? We're building the brand, we're driving the sales. It's a classic strategic lead marketing plan and indian business plan," he says.
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