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Marketing That Matters: How Farfetch maintained its early-mover advantage in luxury ecommerce
Marketing Week
The Balance Between Acquisition and Retention
Adam, Gareth and Jessica talk about the future of far fetch. Adam: We need to start talking about digital results in business language rather than marketing speak. It's how do we grow the lifetime value in that consumer? And it's all the channels working together collectively, rather than breaking down each channel independently.
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