3min chapter

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Marketing That Matters: How Farfetch maintained its early-mover advantage in luxury ecommerce

Marketing Week

CHAPTER

How Do We Connect the Search World With the Social Demand World?

Research often shows what consumers whant you to think. They think the search world is how they act. So udstanding and knowing was key for us as were then connecting the search world with the social demand world. Hovid also resulted in social activity rocketing around the world, from tick, tarcue, tube, instegam, et cetera.

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