The Power of the Data Team in Farfetch

Gareth: We have strategies in the local that operate in ta sense that enables it to grow within the realms that it wants to. One of the structural changes, or structure appropate structurae applications, that we had in farfetch was e central data team. So the data team enable us to move away from that lovely senseof we often have is we'd all love to mark our own home work,. But because all f our reporting an analysis at she sits in a central data team, nobody marks their own home work. And that keeps us raw, and it keeps us honest. When we're talking about demand generation, when we're talking about the power of the and