d.MBA

2- Joe Gerber @IDEO: Business thinking creates more opportunities, not less

Feb 13, 2018

50:02

Creator website

Highlights

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Episode notes

Designing a Product That Impacts People, It Scales the Business

01:38

Business Design

02:22

IDEO - The Design Language

02:44

Introduction

2min

How Did You Get Into Business and Design?

3min

How Was the Transition From Business to Design for You?

3min

Learning the Language of Design

2min

IDEO - The Design Language

3min

How Do You Mystify the Business Models?

2min

Business Design

2min

Designing a Product That Impacts People, It Scales the Business

2min

What Is Discovery Driven Planning?

4min

10.

How to Design a Sustainable Business System

3min

11.

The Art of Life Prototyping

3min

12.

Do You Have Any Examples of the Prototypes?

3min

13.

Didip or Business Forecasting?

5min

14.

The Interaction Between Financial Models and User Experiences

2min

15.

Designing the Right Experiment to Take Risk Out of the Project

2min

16.

Venture Design

3min

17.

Venture Design

2min

18.

Is There a Public Tool for the Business Model Canvas?

2min

19.

What Advice Would You Give to a Young Designer?

2min

20.

What's One Thing About Design That You Have Changed Your Mind About in the Last Year or Two?

2min

Joe Gerber is a business designer and a managing director of IDEO CoLAB. After studying biology, taking an MBA, and working as a product manager, he joined IDEO as the first business designer in the New York office.

In the episode we spoke about:

how to systematically test your design so that it achieves users and business goals,
the role of vocabulary in bridging different design disciplines,
how do you use design approach to reduce risks in highly risky business situations,
and Joe's favourite business design questions that you can use in your project.