2min chapter

d.MBA cover image

2- Joe Gerber @IDEO: Business thinking creates more opportunities, not less

d.MBA

CHAPTER

Designing a Product That Impacts People, It Scales the Business

Designers must create something that's better for the user, but at the end, alls the better for the business. This also creates the unity for the business to keep creating the val for the use of right? Exactly. Otherwise, you may be creating a beautiful piece of art, which, you know, has there's, there's totally now a place for that, right? There's nothing wrong with beautiful art, but that's a one off, right? Like that then, by definition, a and so if you're designing something where you want impacts people, it scale, then y to have a system that enables that.

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