2- Joe Gerber @IDEO: Business thinking creates more opportunities, not less
d.MBA
00:00
Do You Have Any Examples of the Prototypes?
Ang: One one that really inspired me before i got here was a this idea, like the lemonade stands prototype. Idea new york was thinking about a, right sharing at j f k and so a, this was like a physical space prototype where they started putting tape on the ground to insort people into different lanes. Other other examples are kind of like a not as exciting to day, but where ten years ago was the idea like using a gogad words to test value propositions.
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