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2- Joe Gerber @IDEO: Business thinking creates more opportunities, not less
d.MBA
How Was the Transition From Business to Design for You?
Before coming to idei was working at fidelity investments as as a product manager. So the culture was quite, quite different. i didn't know anything about traditional design. I learned about ideo and idea's version of design the way most people do here. They just kind o throw you in. Got to have sapathy for the types and things that they think about,. m to start to learn some of the language.
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