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2- Joe Gerber @IDEO: Business thinking creates more opportunities, not less
d.MBA
The Interaction Between Financial Models and User Experiences
"It's about the exuser experience. It's about how the product shows up at hero moments, and what are the business implications," he says. "And so i think thinking through kind of model dashboard design ... allows for the right conversation." 'What mental model do you want them to have at the end of this? And how, yoow can you facilitate with a design of the inner face o the model?' asks Kohn.
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