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2- Joe Gerber @IDEO: Business thinking creates more opportunities, not less
d.MBA
Business Design
i think it builds up what we were just talking about, which is, em often many of our projects are aresponsor by businesses. But when you think about a business through the lens of design, you think of value in a much broader and more alistic way than traditional business people do. And so business designs is kind of like a designing machinery that enables you to repeatedly deliver that experiencem,. It's a form of systems design. I really appreciate about ideo ideas philosophy of business design.
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