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2- Joe Gerber @IDEO: Business thinking creates more opportunities, not less
d.MBA
Introduction
In the second episode, i spoke with joe gerber, who is a business designer and a managing director ida colep. We talked about how you can systematically test your design so that it achieves both user and business goals. Then we talked about using design approach to reduce risks in highly risky business situations. And we talked about the role of vocabulary in bridging different design disciplines.
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