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2- Joe Gerber @IDEO: Business thinking creates more opportunities, not less
d.MBA
Venture Design
Venture design is a new discipline at ideo am. It's about how to systematically think about going from zero to product market fit. Any one can use venture design, and it embraces the fact that in a new venture kind of environment there's way more uncertainty and unknowns than in a traditional business environment. The same approach is true for venture design for the most part.
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