2min chapter

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2- Joe Gerber @IDEO: Business thinking creates more opportunities, not less

d.MBA

CHAPTER

Designing the Right Experiment to Take Risk Out of the Project

The mixing of the user story with the business implications or business story, is super, super powerful, an, right? Especially when you present it to clients or non designers, as the tool of convincing them. And at that point, like, there's very little that they can say that they can go against you, because you've thought about both perspectives. If you call the technological one right, it's feasible as well, then you canot want the game. Ra xa, and i remember when i was still in the business school, i was just presenting the business ted of things. I was trying to do the same, but i oject actually so much more powerful to combine

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