Ever thought about the ingenious business and design strategies that turned an everyday gadget into an adventurer's (and content creator's) best friend?Our latest Business Design Teardown dives into the thrilling business and design strategies behind the iconic action camera brand GoPro, revealing the creative and strategic decisions that shaped GoPro's journey to becoming a market leader. Join Alen, Franz, and Tom as they explore the trails and navigate the rapids of GoPro's fascinating journey. They'll zoom in on...How a founder's passion for surfing and desire to capture his adventures identified a gap in the market for him to exploreThe role of prototyping and rapid iteration that led to GoPro's innovation breakthroughsWhy user-generated content was a critical marketing flywheel driving GoPro's early successesHow arrogance and a focus on iteration over innovation may have stifled GoPro's journey to the top of the action camera mountain...Whether you're a budding entrepreneur, a design lover, or someone who loves a good adventure tale, this episode has twists and turns that will elevate your perspective on GoPro's fascinating story.

When you want to learn about the intersection of business and design, you can turn to d.MBA Business Design Teardowns.But for everything else? It has to be Wikipedia. In this podcast episode, we're tearing down one of the most significant sources of knowledge on the internet and uncovering how it isn't just a website—it's a worldwide wonder.We'll delve into why Wikipedia is a fascinating case study for designers, discovering the clever design and organizational strategies that make it user-friendly, universally engaging, and completely ubiquitous.Join Alen, Franz, and Tom as they explore…The critical shift from scholar-led to community-led content creation that revolutionized Wikipedia's output and productivityWhy a commitment to form over function has led to a design language which prioritises readability, accessibility, and performanceThe thousands of stakeholders - and novel-length conversations! - that Wikipedia's design team has to manage when shipping updatesHow Wikipedia manages to stay informative and reliable without resorting to paid advertisingSo tune in to hear how design and strategy converge to keep this information titan thriving. You'll never look at Wikipedia the same way again…

Unraveling Patagonia's innovative blend of sustainability and business success, from the founder's environmental self-sabotage to the brand's activist ethos. Discover the philosophy woven into its culture, the impact of storytelling in marketing, and the challenges faced while staying true to its purpose. Dive into Patagonia's unique marketing tactics, ethical growth strategies, and the debate on ethical investing in the company.

Prepare to immerse yourself in a tale of innovation and color that revolutionized design and branding. Our latest Business Design Teardown paints the vibrant journey of Pantone, the brand that turned the art of color consistency into a global industry.Join us as we explore the canvas of challenges and innovations Pantone navigated to become the global authority on color. We'll brush up on how Pantone didn't just stop at solving a problem; they became trendsetters, influencing design and fashion and setting tones that reflect cultural moods and movements.It's a story of strategic brilliance as much as it is about the beauty of color. So tune in as Alen, Franz, and Tom uncover...How faded camera film boxes brought to light the critical need for color consistencyWhy Pantone's strategic decision to sell early in the value chain to ink manufacturers set the stage for a color revolution.Pantone's journey from standardization to 'Colour of The Year' trend-settingThe reasons Pantone's Colour Matching System has dominated for decades, and the threats to its future...So, enjoy the spectrum of strategic stories about Pantone, the brand that painted its way into our lives and lexicons. From standardizing hues to dictating trends, this episode promises to add a splash of color to your day!

Peeling back Liquid Death's killer branding secrets, from sneaky energy drink marketing origins to strategic branding in a commoditized water industry. Discussing the rebellious 'Murder Your Thirst' tagline, unconventional marketing tactics, and growth potential. Stay tuned for a refreshing take on innovative branding and design.

Discover the fascinating story of ON, a Swiss brand revolutionizing the athletic footwear industry with its CloudTec technology and unique sneakers. Learn about ON's technology breakthroughs, founder's dedication to innovation, and the fierce competition it faces. Explore ON's potential for expansion into new market categories, from circular subscription models to catering to niche markets and transitioning into lifestyle and fashion. Delve into interesting discussions on revenue comparison, technology in sports, impressive gross margins, IPOs, and Roger Federer's investment earnings.

The podcast discusses the history of LEGO, their pivot from wood to plastic, and their use of franchising and IP to turn things around. They also compare LEGO's revenue to companies like Nintendo and Fortnite, explore the ownership structure of a LEGO investment office, and highlight LEGO's impressive growth and smart retail strategy. The discussion includes topics such as licensing and manufacturing costs, as well as LEGO's strategic initiatives like focusing on sustainability and merging digital and physical experiences.

Dan Mall, leading authority on Design Systems and the author, discusses challenges in implementing and maintaining effective Design Systems. He also shares insights on pricing strategies and the evolving landscape of design subscription models. The podcast covers the importance of having clear goals and a vision in order to stay on track, and explores the love for sneakers, particularly the Air Jordan 1 and its various colorways.

Explore the journey of Dyson from wheelbarrows to vacuum cleaners, with over 5000 prototypes created. Learn about Dyson's persistence, strategic moves, and their potential ventures in farming. Discover Dyson's innovative approach to engineering and design, their success through TV advertising, and their new air purifying wearable product. Dive into Dyson's exploration of regenerative farming and sustainable farming practices. Discuss the potential of an underutilized market and the comparison of R&D budgets. Uncover Dyson's business practices, strategic decisions, and design strategy.

Birkenstock…A symbol of practical beauty, or just an ugly shoe you wouldn't dream of slipping on? Few footwear items split opinion like this classic German brand's iconic sandals.Behind the love-it-or-hate-it reputation is a business that's weathered the tides of fashion for nearly 250 years. And behind its design lies a compelling narrative of commitment to craft, sustainability, and business innovation.In this latest episode, Alen, Franz, and Tom are tearing down this enduring example of substance over style to understand how a human-centered shoe design became emblematic of a company's entire ethos.In this Business Design Teardown, we'll unravel:How the thoughtful details behind Birkenstock's iconic design reveal much about its foundational beliefs and mission.Birkenstock's evolution from a modest German shoemaker to a global footwear leader and how it retained its values throughout this journey.Why smart collaborations and high-fashion takeovers have been central to its recent wave of popularity.How vertical integration has allowed Birkenstock to remain highly profitable while committing to high-quality manufacturing and sustainable practices.