d.MBA 101- LEGO - Business Design Teardown
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Jan 17, 2024 The podcast discusses the history of LEGO, their pivot from wood to plastic, and their use of franchising and IP to turn things around. They also compare LEGO's revenue to companies like Nintendo and Fortnite, explore the ownership structure of a LEGO investment office, and highlight LEGO's impressive growth and smart retail strategy. The discussion includes topics such as licensing and manufacturing costs, as well as LEGO's strategic initiatives like focusing on sustainability and merging digital and physical experiences.
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First and Last LEGOs
- Franz can't remember their first LEGO set, but they recall the sound of LEGO blocks raining from a tipped-over box.
- Their last LEGO experience was with LEGO Serious Play, a workshop facilitation method.
Stadium and DUPLO
- Alan's earliest LEGO memory involves building a football stadium, specifically the Old Trafford.
- Recently, he's been introducing DUPLO blocks to his 15-month-old daughter.
Buckets and Plans
- Tom's first LEGOs were a bucket without instructions, leading to creative, structurally-tested builds.
- He hasn't engaged with LEGO much as an adult due to the prevalence of custom bricks and planned sets.