
101- LEGO - Business Design Teardown
d.MBA
The Evolution of Lego: From Wooden Toys to Plastic Bricks
This chapter delves into the history of Lego, from its humble beginnings as a wooden toy company to becoming the iconic brand known for its plastic building blocks. It explores the innovations that differentiated Lego from its competitors, such as the addition of tubes inside the blocks for improved durability. The chapter also discusses the strategic decision-making process and the importance of the Lego system and platform marketing for the brand's success.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.