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2- Joe Gerber @IDEO: Business thinking creates more opportunities, not less
d.MBA
Venture Design
i think venture design is a mix of rigor, rigorous experimentation with kind of intuition and a an understanding of users in design. A good lean up, lean start up, a practitioner probably does the same thing. You don't need to quantitatively prove every single thing in order to be able to move fast. And what you need to do is cultivate a designer's sensibility ofWhat pattern are and and what's good and what's not good, and where to go next.
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