IDEO - The Design Language

ye imean: There was a false belief that bringing numbers and kind of a business thinking into project space was going to kill creativity. Once once you kind of explain it in plain, simple terms and what it means for or our briefor our project, i think then it allowed us to engage on a different level as a team. And so i think in like,d mystifying business models, d mystifying how market works, or where things like that. That became a really empowering and inspiring kind of a opportunity, instead of constraints for for the team.