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2- Joe Gerber @IDEO: Business thinking creates more opportunities, not less
d.MBA
What's One Thing About Design That You Have Changed Your Mind About in the Last Year or Two?
joe: I used to think brand was bolshet. And so in over overtime, i've come to learn that ike, these things, really, i didn't understand them. Theyre they're necessary, but not sufficientd enus. Joe: An appreciation for a brand, story telling, experienced design like my appreciation for that over the last ten years.
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