Greymatter

Figma's Nairi Hourdajian and Greylock's Elisa Schreiber | Startup Storytelling

Jan 18, 2023

36:36

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Highlights

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Episode notes

Internal Comms - How Do You Think About It?

02:35

Owned Content Is the Mother of All External Communications

02:12

How Much Time Is the Founder Willing to Give the Communications Work?

01:34

Introduction

3min

What's in the Communications Bucket for Startups?

2min

How Much Time Is the Founder Willing to Give the Communications Work?

2min

The Role of the Agency in Early Stage Communications

2min

How Do You Position Your Brand?

2min

The Biggest Mistake a Venture Founder Makes

2min

When Is the Right Time to Seek Press?

3min

Building Relationships With the Media

3min

Owned Content Is the Mother of All External Communications

2min

10.

Investing in Community at Figma

2min

11.

Internal Comms - How Do You Think About It?

3min

12.

Transparency Is the Key to a Successful IPO

3min

13.

Top 3 Tips for Founders and CEOs

2min

14.

How Important Is the Relationship Between CEO and Communications Lead?

2min

15.

Communication Leaders: Storytelling Is Key

3min

16.

What Would You Give Nairi Five Years Ago?

2min

Figma's VP of Communications Nairi Hourdajian and Greylock marketing partner Elisa Schreiber discuss how startup founders can approach their communications strategy. Whether a startup is looking to recruit talent, acquire customers, establish thought leadership, or just raise general awareness, having a well-structured communications strategy in place is crucial. This conversation is part of Greylock's Brain Trust series. You can find a transcript of the interview here: https://greylock.com/greymatter/startup-storytelling/

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