Greymatter

Figma's Nairi Hourdajian and Greylock's Elisa Schreiber | Startup Storytelling

Jan 18, 2023
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Episode notes
1
Introduction
00:00 • 3min
2
What's in the Communications Bucket for Startups?
02:36 • 2min
3
How Much Time Is the Founder Willing to Give the Communications Work?
04:26 • 2min
4
The Role of the Agency in Early Stage Communications
05:59 • 2min
5
How Do You Position Your Brand?
08:21 • 2min
6
The Biggest Mistake a Venture Founder Makes
10:34 • 2min
7
When Is the Right Time to Seek Press?
12:13 • 3min
8
Building Relationships With the Media
14:46 • 3min
9
Owned Content Is the Mother of All External Communications
17:29 • 2min
10
Investing in Community at Figma
19:42 • 2min
11
Internal Comms - How Do You Think About It?
21:28 • 3min
12
Transparency Is the Key to a Successful IPO
24:03 • 3min
13
Top 3 Tips for Founders and CEOs
26:39 • 2min
14
How Important Is the Relationship Between CEO and Communications Lead?
28:53 • 2min
15
Communication Leaders: Storytelling Is Key
30:55 • 3min
16
What Would You Give Nairi Five Years Ago?
33:54 • 2min