Knowing the right moment to bring on a communications full time team member is a really key question. For a consumer company, that moment in time is going to be earlier than for an enterprise. There is more external communications that goes along with being a consumer business. And then it really depends on how important it is to the overall program within the organization.
Figma's VP of Communications Nairi Hourdajian and Greylock marketing partner Elisa Schreiber discuss how startup founders can approach their communications strategy. Whether a startup is looking to recruit talent, acquire customers, establish thought leadership, or just raise general awareness, having a well-structured communications strategy in place is crucial. This conversation is part of Greylock's Brain Trust series. You can find a transcript of the interview here: https://greylock.com/greymatter/startup-storytelling/
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