No one's ever going to care about your story as much as you do. Make sure people are fully bought in and eating nails 24-7 on your story is a really important part. The key things here are no rubbernecking because if you base your positioning on a competitive analysis, that competitive landscape will change. Don't base your brand off of others. Focus on your differentiators. Number two, take the time to do the research, do the work and be really intentional.
Figma's VP of Communications Nairi Hourdajian and Greylock marketing partner Elisa Schreiber discuss how startup founders can approach their communications strategy. Whether a startup is looking to recruit talent, acquire customers, establish thought leadership, or just raise general awareness, having a well-structured communications strategy in place is crucial. This conversation is part of Greylock's Brain Trust series. You can find a transcript of the interview here: https://greylock.com/greymatter/startup-storytelling/
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