Figma's Nairi Hourdajian and Greylock's Elisa Schreiber | Startup Storytelling
Greymatter
How Do You Position Your Brand?
No one's ever going to care about your story as much as you do. Make sure people are fully bought in and eating nails 24-7 on your story is a really important part. The key things here are no rubbernecking because if you base your positioning on a competitive analysis, that competitive landscape will change. Don't base your brand off of others. Focus on your differentiators. Number two, take the time to do the research, do the work and be really intentional.
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