Every company has to define communications a little bit bespoke to their business and organizational structure. In highly regulated space like we were in at Uber, it made sense for communications and public policy to be married closely together. I would say that for enterprise and SaaS companies, it's much more common to have communications sit within marketing.
Figma's VP of Communications Nairi Hourdajian and Greylock marketing partner Elisa Schreiber discuss how startup founders can approach their communications strategy. Whether a startup is looking to recruit talent, acquire customers, establish thought leadership, or just raise general awareness, having a well-structured communications strategy in place is crucial. This conversation is part of Greylock's Brain Trust series. You can find a transcript of the interview here: https://greylock.com/greymatter/startup-storytelling/
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