When is the right time to seek press and why? A very natural moment for founders and startups to seek press is around a funding moment. For consumer companies earlier is probably better. If you're still iterating on product and an alpha with a couple of big car key customers, if you don't have product market fit it's probably too soon.
Figma's VP of Communications Nairi Hourdajian and Greylock marketing partner Elisa Schreiber discuss how startup founders can approach their communications strategy. Whether a startup is looking to recruit talent, acquire customers, establish thought leadership, or just raise general awareness, having a well-structured communications strategy in place is crucial. This conversation is part of Greylock's Brain Trust series. You can find a transcript of the interview here: https://greylock.com/greymatter/startup-storytelling/
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