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Figma's Nairi Hourdajian and Greylock's Elisa Schreiber | Startup Storytelling

Greymatter

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When Is the Right Time to Seek Press?

When is the right time to seek press and why? A very natural moment for founders and startups to seek press is around a funding moment. For consumer companies earlier is probably better. If you're still iterating on product and an alpha with a couple of big car key customers, if you don't have product market fit it's probably too soon.

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