In some ways, everybody at a startup is the storyteller for that startup. You want to make sure your team are saying the same thing you're saying to reporters or other folks outside of the company as well. I really think of internal communications as a brand function. It's also critical to understand your employees have a really important role to play as a brand ambassadors for the business.
Figma's VP of Communications Nairi Hourdajian and Greylock marketing partner Elisa Schreiber discuss how startup founders can approach their communications strategy. Whether a startup is looking to recruit talent, acquire customers, establish thought leadership, or just raise general awareness, having a well-structured communications strategy in place is crucial. This conversation is part of Greylock's Brain Trust series. You can find a transcript of the interview here: https://greylock.com/greymatter/startup-storytelling/
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