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Figma's Nairi Hourdajian and Greylock's Elisa Schreiber | Startup Storytelling

Greymatter

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Building Relationships With the Media

Founding is the excuse you give yourself to put out some news, but it's actually not the news. It uses product, customers, talent, et cetera. What's special about your story? That was a really good framework for thinking about when and why to think about getting some press. How do founders start to build those relationships with reporters?

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