Founding is the excuse you give yourself to put out some news, but it's actually not the news. It uses product, customers, talent, et cetera. What's special about your story? That was a really good framework for thinking about when and why to think about getting some press. How do founders start to build those relationships with reporters?
Figma's VP of Communications Nairi Hourdajian and Greylock marketing partner Elisa Schreiber discuss how startup founders can approach their communications strategy. Whether a startup is looking to recruit talent, acquire customers, establish thought leadership, or just raise general awareness, having a well-structured communications strategy in place is crucial. This conversation is part of Greylock's Brain Trust series. You can find a transcript of the interview here: https://greylock.com/greymatter/startup-storytelling/
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