The media landscape has changed a lot in the last two decades. "I started my career when I was faxing press releases to newsroom," she says. Have fun, run some experiments and stay close to the trends, but don't get too trendy or it'll fall flat.
Figma's VP of Communications Nairi Hourdajian and Greylock marketing partner Elisa Schreiber discuss how startup founders can approach their communications strategy. Whether a startup is looking to recruit talent, acquire customers, establish thought leadership, or just raise general awareness, having a well-structured communications strategy in place is crucial. This conversation is part of Greylock's Brain Trust series. You can find a transcript of the interview here: https://greylock.com/greymatter/startup-storytelling/
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