Uber CEO Travis Kalanick started his career in politics and then went to the super easy world of Uber. He says founders should think about communications when they're going through a crisis. "You have to find your or so that you can row through it," he says.
Figma's VP of Communications Nairi Hourdajian and Greylock marketing partner Elisa Schreiber discuss how startup founders can approach their communications strategy. Whether a startup is looking to recruit talent, acquire customers, establish thought leadership, or just raise general awareness, having a well-structured communications strategy in place is crucial. This conversation is part of Greylock's Brain Trust series. You can find a transcript of the interview here: https://greylock.com/greymatter/startup-storytelling/
Learn more about your ad choices. Visit megaphone.fm/adchoices