Travis Kalanick and Dylan Field have had clear points of view on their vision for the world. I love that framework. No rubbernecking. Find your North Star. You need to really dumb it down for your audiences. Your venture investors are not trying to build a niche business here.
Figma's VP of Communications Nairi Hourdajian and Greylock marketing partner Elisa Schreiber discuss how startup founders can approach their communications strategy. Whether a startup is looking to recruit talent, acquire customers, establish thought leadership, or just raise general awareness, having a well-structured communications strategy in place is crucial. This conversation is part of Greylock's Brain Trust series. You can find a transcript of the interview here: https://greylock.com/greymatter/startup-storytelling/