I think Figma is one of the most interesting companies in terms of how you have been able to successfully create such a strong and vibrant community around the product. From day one, the early team at Figma was asking for feedback from the community of designers that were out there constantly. And it really did transform the way they worked. It elevated the discipline of design within their organizations. That's part of why the community engagement is such an important part of our current work at Figma.
Figma's VP of Communications Nairi Hourdajian and Greylock marketing partner Elisa Schreiber discuss how startup founders can approach their communications strategy. Whether a startup is looking to recruit talent, acquire customers, establish thought leadership, or just raise general awareness, having a well-structured communications strategy in place is crucial. This conversation is part of Greylock's Brain Trust series. You can find a transcript of the interview here: https://greylock.com/greymatter/startup-storytelling/
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