Greylock CEO: I'm very supportive of the freelance model for this type of early, early stage communications work. He says it's a burden on the founder or the CEO because they have to manage the outside agency. "I would rather not over index on agencies," he adds.
Figma's VP of Communications Nairi Hourdajian and Greylock marketing partner Elisa Schreiber discuss how startup founders can approach their communications strategy. Whether a startup is looking to recruit talent, acquire customers, establish thought leadership, or just raise general awareness, having a well-structured communications strategy in place is crucial. This conversation is part of Greylock's Brain Trust series. You can find a transcript of the interview here: https://greylock.com/greymatter/startup-storytelling/
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