Guy Kawasaki's Remarkable People John List: Behavioral Economist and Author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
Feb 9, 2022
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Quit Golf, Became An Economist
- John List recounts quitting his dream to be a golf pro and pivoting to academia.
- That pivot led him to become an economics professor rather than follow his family's trucking path.
Pilot And Break Ideas Early
- Do run small, rigorous pilots before adopting academic findings as gospel for your organization.
- Try to break your idea early and test where it fails to reveal scalability constraints.
Stress-Test, Don’t Only Efficacy-Test
- Avoid efficacy-only tests that give your idea its best-case conditions and hide real-world constraints.
- Instead, stress-test with worse conditions to learn whether the idea truly scales.