John List: Behavioral Economist and Author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
Guy Kawasaki's Remarkable People
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The Ethics of the Science
"I think the ingenious part about that work is he did it as natural as he possibly could. He did cross a few lines that people might not like, but if you need to produce scientific evidence on this particular topic, the guy was ingenious in the set up and how he went about his science," says Phil Schiller. "We will probably begin with the ethics of those experiments, and we'll talk about exactly what we've learned." 'That would be a conversation that i would give a lot of money,' adds Schmidt. "'How would you do an invivo stanford prison experiment? Abougre bume, what do you do?' I can't help
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