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John List: Behavioral Economist and Author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale

Guy Kawasaki's Remarkable People

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Is There an Opportunity Cost?

With lift, you tell some programmer thi change ap slightly or change the price. But with affle, you've got to get the magenta and the blueberry and the cherry and the tangerine color phone. With technology, these things are not that hard. It's easy to create these opportunities. And it's not that you have to jet up a new facility an ila or topeca, or whatever. We have technology to make these choice sats very possible... So i guess we wt to see him.

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