John List: Behavioral Economist and Author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
Guy Kawasaki's Remarkable People
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Are You Changing Too Fast or Too Slow?
In terms of scaling, we typically make eirs in the move fast and break things mentality. If it sticks, we're in business. If it doesn't, we move on to something else after we run out of money. So that's why i would argue that making the initial mistake in many cases is worse because we keep doubling and tripling down. And that there's a true opportunity cost of time.
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