John List: Behavioral Economist and Author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
Guy Kawasaki's Remarkable People
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Is a Voltage Drop Like Geoffrey Moore's Crossing the Chasm?
In the social sciences, where i live, we have laws, but they're not as cool. The best we can do would be like the law of demand. When price goes up, the quantity demanded goes down. And it's very clear that nearly every time, it will happen, unless we do something about it. So to answer your question, absolutely, it's a chasm, but it's something that i hope now we understand what are the elements we need to put in place to avoid it.
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