John List: Behavioral Economist and Author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
Guy Kawasaki's Remarkable People
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What Happened When Netflix Had Its Near Death Experience?
It would have been very easy to avoid what had happened there with a little bit of experimentation. There's no reason to roll that out nation wide. You could just spend 30 seconds explain what they did with people. We do pricing experiments all the time. Before rolling those out and going to a near death spiral, you could have tested those in a small scale setting"
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