Guy Kawasaki's Remarkable People cover image

John List: Behavioral Economist and Author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale

Guy Kawasaki's Remarkable People

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The Secret Sauce to Your Podcast Business Is Your Carisma

"I don't want my book to be viewed as i'm only going to go after ideas that everyone in the world is going to purchase," he says. "What i see happening is that people are over estimating the ability of their idea to change the world, and then they're investing in it accordingly."

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