John List: Behavioral Economist and Author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
Guy Kawasaki's Remarkable People
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Philzimbardo and Stanley Milgram - The Prison Experiment
philzembardo and stanley milgram did the famous prison experiment. In this experiment, people were given permission to shock a confederate. When the confederate made mistakes, a high percentage of the people continued to give sha. The issue you have to wenner about for both zimbardo and milgram as erthe people behave this way in non experimental surroundings.
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