
John List: Behavioral Economist and Author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
Guy Kawasaki's Remarkable People
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Do You Change Everyone's Pitch When You Hear Something Like This?
When you have great ideas, you do not want to be in the business an efficacy test. I want you to kick every tighter and figure out how can i make my idea fail? And if you can't do that, we're i business. That's something that can scale. This is not something that somebody handed me your wikapitia proget on a lot of work. So you have not taken this job lightlyd not at all.
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