John List: Behavioral Economist and Author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
Guy Kawasaki's Remarkable People
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How Much of What We Think We Know Is Based on Undergraduates?
How much of what we think we know is based on undergraduates trying to get credits for being subjects of experiments for professors? When i came on the scene in the early nineties, i was coming into academia as a graduate student who had been raised in the barons of baseball card markets. What i'm saying here is, if i go to the real world, and that's been my career since the early Nineties, to use the world as my lab. If i raise a price by ten % on your left trip, i've a pretty good idea how you're going to have now. Those types of insights can only be truly gotten in the field. And thus we have both
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