Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology Chris Ashenden (Athletic Greens) - How he founded a billion dollar nutrition brand, why he waited until $150m in sales to raise capital, and creating a new consumer habit
Jan 10, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 5min
How I Learned to Love Supplements
04:41 • 5min
The Importance of Micronutrients in Your Diet
09:34 • 3min
Athletic Greens: The Ultimate Daily One One for Athletic People
12:26 • 4min
The Paradigm of Nutrition
16:56 • 2min
The Importance of Daily Habits
19:02 • 2min
The Benefits of a Powder
20:40 • 2min
How to Get the Right Taste for Your Customers
22:13 • 3min
How to Create a New Habit for Health
25:13 • 5min
The Power of Relationships
30:38 • 2min
The Four Hour Body: How to Get a Habit Dialed In
32:22 • 5min
AG1: The Power of Authenticity
37:49 • 4min
How to Fund and Grow a Sustainable Long-Term Business
42:09 • 3min
Building AG1: A Tumultuous Journey
45:20 • 5min
How to Recruit Great Talent for Your Business
50:42 • 4min
How to Scale Your Business
54:44 • 2min