Chris Ashenden (Athletic Greens) - How he founded a billion dollar nutrition brand, why he waited until $150m in sales to raise capital, and creating a new consumer habit
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology
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The Benefits of a Powder
It's two layers. You're actually just increasing your ability to absorb by having an eliquid. The nutritional content and also the outcome are the two reasons why it's a powder that goes into a beverage. This would be 20 capsules. There are not that many people who are willing to inhale 20 capsules. It's not fun. And it's just not customer friendly.
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