Chris Ashenden (Athletic Greens) - How he founded a billion dollar nutrition brand, why he waited until $150m in sales to raise capital, and creating a new consumer habit
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology
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The Importance of Daily Habits
In 2008, A.G.1 was spending back in 2008, $100 a day on supplements to get you kind of yourself right. It has taken us years and years and years of doing what we do and 52 iterations to get to where we are now. So I didn't try to do a hundred things. We literally just focused on one and just made it as good as we humanly can.
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