Chris Ashenden (Athletic Greens) - How he founded a billion dollar nutrition brand, why he waited until $150m in sales to raise capital, and creating a new consumer habit
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology
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How to Recruit Great Talent for Your Business
In the early days of any entrepreneur that's listening, how would you go about recruiting great talent and getting people to believe your vision? I have this very simple formula which I've coached a lot of the people who've been with me for a long time. And it is understanding this dynamic of adding value times leverage. If you're trying to come out on a winner takes all, we'll need billions of dollars to make this whole vision a reality. You want to be in the reorder business, not the order business.
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